Buzz! It is an application that is being developed as a Business-needs solution.
Essentially, many brands have a need to see/experience what is happening in trade/retail environments, whether it be insights around their own campaigns, insights around opposition brand campaigns, general consumer insights, retailer insights as well as creating general alerts.
Buzz! It will encourage users to "BUZZ" their fellow colleagues with insights by geo-locating themselves, taking a photograph and submitting it.  It can then be discussed in a chat-type forum on the application as well as reported on.

Basically, rather than sending emails, WhatsApp, Telegram or Video messages to groups, you can now just Buzz! It!!

The requirement is to create a logo and app icon that denotes energy and the action to "Buzz" something.  The App name does not necessarily need to be contained in the app icon, but name will need to be considered in the logo-execution of the "brand".