Rowgear

visited this project
6 months ago
Rowgear is a business that revolves around the world of rowing. We service rowing machines (Concept 2 ergometers), boat accessories and rowing apparel for athletes that compete in rowing. Target audience includes: -individuals who enjoy and practice rowing, -boat clubs who need their equipment serviced, -athletes who wear our clothes for competitions, training and racing.
$129
BUDGET
150
ENTRIES
Open
Revisions
Winner
4
Complete
  • Design Brief8 months ago
    Logo Name
    Rowgear
    Company Intro
    Rowgear is a business that revolves around the world of rowing. We service rowing machines (Concept 2 ergometers), boat accessories and rowing apparel for athletes that compete in rowing. Target audience includes: -individuals who enjoy and practice rowing, -boat clubs who need their equipment serviced, -athletes who wear our clothes for competitions, training and racing.
    Instructions
    Current Rowgear logo includes two rowing related symbols (rowing machine on the left and boat end on the right) with the text in the middle. It's quite simple, but its aspect ratio is not very flexible. It's too wide to put it on any kit, and it requires a lot of space to be used as a sticker or any small surface. The entire new logo should be responsive as per the 3 attachments (responsive1, responsive2, responsive3 as example). New Rowgear logo will need a symbol (brandmark) and text (wordmark). The new font needs be a bit simpler and cleaner. The colour scheme should stay within red, white and black (ideally no more than 3 colours except for any shadows). The text will have to stay together as one word Rowgear, however you can play around with the case of the letters (rowGEAR, ROWGEAR, rowgear, ROWgear etc.) Since the logo will have many applications (stickers, kit, square avatar, big print, small print etc), I'd like it to be able to function as: 1. symbol + text, 2. symbol only, 3. text only, 4. "RG" letters only (case is up to you) and this could be achieved through responsiveness (for which I attached 3 images as example). For Rowgear blending into RG (Rg, rG, rg, etc) I've attached two files (concept2 full + concept2 small) which uses a similar principle where Concept2 becomes C2 as its separate symbol to illustrate this better. For symbol I'm happy for you to be fully creative and look outside of rowing and sport, but feel free to also make use of any of the following: rowing boat, rowing machine, rowing blade, oar, splash of water, any outdoor water scenery that looks professional. (I've attached logo of World Rowing as an example of something simple, somewhat related that works for the sport of rowing, without necessarily having any rowing specific symbols). I am really looking forward to see what you come back with. Please ask any questions as I will be more than happy to assist you with your progress.
    revisedlogoplainbold.jpg
    concept2 full.png
    concept2 small.png
    responsive1.jpeg
    responsive2.jpeg
    responsive3.jpeg
    WR-Logo-Dark.png

    Reference Samples

  • dhe27 selected as finalist!8 months ago
  • Design Concepts Completed8 months ago

    Open design concept stage had ended with 150 submissions from 45 designers. Go to DESIGNS tab to view all submissions.

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    #136 by dhe27
    #135 by ndaru
    #132 by Lewung
    #129 by usef44
    #128 by Kirito
    #122 by Khelle Kind
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  • Design #136 by dhe27 is declared WINNER!8 months ago
    #136 by dhe27