Rowgear

Logo Name：

Rowgear

Company Intro：

Rowgear is a business that revolves around the world of rowing. We service rowing machines (Concept 2 ergometers), boat accessories and rowing apparel for athletes that compete in rowing. Target audience includes: -individuals who enjoy and practice rowing, -boat clubs who need their equipment serviced, -athletes who wear our clothes for competitions, training and racing.

Instructions：

Current Rowgear logo includes two rowing related symbols (rowing machine on the left and boat end on the right) with the text in the middle. It's quite simple, but its aspect ratio is not very flexible. It's too wide to put it on any kit, and it requires a lot of space to be used as a sticker or any small surface. The entire new logo should be responsive as per the 3 attachments (responsive1, responsive2, responsive3 as example). New Rowgear logo will need a symbol (brandmark) and text (wordmark). The new font needs be a bit simpler and cleaner. The colour scheme should stay within red, white and black (ideally no more than 3 colours except for any shadows). The text will have to stay together as one word Rowgear, however you can play around with the case of the letters (rowGEAR, ROWGEAR, rowgear, ROWgear etc.) Since the logo will have many applications (stickers, kit, square avatar, big print, small print etc), I'd like it to be able to function as: 1. symbol + text, 2. symbol only, 3. text only, 4. "RG" letters only (case is up to you) and this could be achieved through responsiveness (for which I attached 3 images as example). For Rowgear blending into RG (Rg, rG, rg, etc) I've attached two files (concept2 full + concept2 small) which uses a similar principle where Concept2 becomes C2 as its separate symbol to illustrate this better. For symbol I'm happy for you to be fully creative and look outside of rowing and sport, but feel free to also make use of any of the following: rowing boat, rowing machine, rowing blade, oar, splash of water, any outdoor water scenery that looks professional. (I've attached logo of World Rowing as an example of something simple, somewhat related that works for the sport of rowing, without necessarily having any rowing specific symbols). I am really looking forward to see what you come back with. Please ask any questions as I will be more than happy to assist you with your progress.

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