PHYTOWAY

visited this project
2 months ago
"PHYTOWAY" is a company that makes Nutritional supplements. Our main customers are in their 30s to 60s, who are very interested in the efficacy of our products and have high brand loyalty. The logo to be developed through this request will be used for various offline promotional materials, including our product package, website, and outdoor advertisement etc.
$299
PREMIUM
294
ENTRIES
Open
Revisions
Winner
4
Complete
  • Design Brief5 months ago
    Logo Name
    PHYTOWAY
    Company Intro
    "PHYTOWAY" is a company that makes Nutritional supplements. Our main customers are in their 30s to 60s, who are very interested in the efficacy of our products and have high brand loyalty. The logo to be developed through this request will be used for various offline promotional materials, including our product package, website, and outdoor advertisement etc.
    Instructions
    **Refer to the file [Design+Development+Direction_PHYTOWAY_20220310] [Design Development Direction & Criteria] We hope that the design development will proceed in a way that consumers can think of improvement and strengthening by taking products and express pride in product efficacy. 1. Line in the logo - This should be symbolically expressed as a curved ‘way’ that can be reminiscent of improvement, strengthening, vitality, energy, etc., like the “Amway” below. 2. Color - The colors are based on green and navy(or blue), or you can suggest additional point colors. - We don't want to use a weak pastel color, and we hope to use a color combination with good clarity and strong contrast like mentioned above. 3. Logotype - Use the text font in ‘san serif’. - Used as a combination of uppercase letters - Please make the colors of 'PHYTO' and 'WAY' differently so that PHYTO and WAY can be read separately like the "SUBWAY" below, or make them by adding an emphasis point element. - Use letter font with good visibility, solid and strong points (A form with narrow letter spacing, such as Amway, Merck, or Space, gives a solid and strong feeling) - You can add emphasizing points to "PHYTOWAY" (like a wordmark with changes and points, not a font expressed only by typing) - Use not childish and not too light font. - Use a slogan “make time yours” 4. Symbol (apply alphabet ‘O’) - Apply an element that can be reminiscent of a positive effect when taking the product with the letter ‘O’. (e.g. tree, gene, energy, vitality, positivity, improvement, energetic person, etc.) - Please make it in a form that customers can feel the vitality. - We may separate and use only the symbols later. 5. Or, in the logo below, the design is developed with symbols and logotypes. We want to apply the logotype and color to the requirements of item 2, 3. [logotype] - Use the text font in ‘san serif’. - Used as a combination of uppercase letters - Please make the colors of 'PHYTO' and 'WAY' differently so that PHYTO and WAY can be read separately, or make them by adding an emphasis point element. - Use letter font with good visibility, solid and strong points - Use not childish and not too light font. [color] - The colors are based on green and navy(or blue), or you can suggest additional point colors. - We don't want to use a weak pastel color, and we hope to use a color combination with good clarity and strong contrast like mentioned above.
    What it needs to be improved.png
    page_1.png
    page_2.png
    page_3.png
    Design+Development+Direction_PHYTOWAY_20220310.pdf
    option_5_logo.pdf
  • Design Concepts Completed3 months ago
  • C
    Client719165 months ago
    I would like to see an image that improved the completeness of this symbol. Please review this direction as well.
    symbol_gene.png
    2020042717442071916 (1).jpg
  • C
    Client719165 months ago
    Receive and share interesting designs. I changed the direction the person was running in and it felt a lot better. Please actively consider this direction.
    Happy person.png
  • C
    Client719165 months ago
    And I wish the letter spacing should be this narrow. Of course, effects such as serifs are welcome.
    narrow letter spacing.png
  • C
    Client719165 months ago
    Serif likes this image.
    Serif.png
  • C
    Client719165 months ago
    How does this mood color look?
    usa uniform.png
  • C
    Client719165 months ago
    Phytoway is a long word. There are many people who do not know how to read, so we have to cut off the 'phyto' and the 'way'. I thought of using different colors for 'Phyto' and 'Way'. However, if there is a direction to unify the color to blue and solve this problem, I agree.
  • C
    Client719165 months ago
    The color of this logo is the default color.
    font.png
  • ruki selected as finalist!5 months ago
  • RIFQI selected as finalist!5 months ago
  • sanworks selected as finalist!5 months ago
  • Design #339 by RIFQI is declared WINNER!3 months ago