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DESIGNS (277)
- Logo Name:
- PHYTOWAY
- Company Intro:
- "PHYTOWAY" is a company that makes Nutritional supplements. Our main customers are in their 30s to 60s, who are very interested in the efficacy of our products and have high brand loyalty. The logo to be developed through this request will be used for various offline promotional materials, including our product package, website, and outdoor advertisement etc.
- Instructions:
- **Refer to the file [Design+Development+Direction_PHYTOWAY_20220310] [Design Development Direction & Criteria] We hope that the design development will proceed in a way that consumers can think of improvement and strengthening by taking products and express pride in product efficacy. 1. Line in the logo - This should be symbolically expressed as a curved ‘way’ that can be reminiscent of improvement, strengthening, vitality, energy, etc., like the “Amway” below. 2. Color - The colors are based on green and navy(or blue), or you can suggest additional point colors. - We don't want to use a weak pastel color, and we hope to use a color combination with good clarity and strong contrast like mentioned above. 3. Logotype - Use the text font in ‘san serif’. - Used as a combination of uppercase letters - Please make the colors of 'PHYTO' and 'WAY' differently so that PHYTO and WAY can be read separately like the "SUBWAY" below, or make them by adding an emphasis point element. - Use letter font with good visibility, solid and strong points (A form with narrow letter spacing, such as Amway, Merck, or Space, gives a solid and strong feeling) - You can add emphasizing points to "PHYTOWAY" (like a wordmark with changes and points, not a font expressed only by typing) - Use not childish and not too light font. - Use a slogan “make time yours” 4. Symbol (apply alphabet ‘O’) - Apply an element that can be reminiscent of a positive effect when taking the product with the letter ‘O’. (e.g. tree, gene, energy, vitality, positivity, improvement, energetic person, etc.) - Please make it in a form that customers can feel the vitality. - We may separate and use only the symbols later. 5. Or, in the logo below, the design is developed with symbols and logotypes. We want to apply the logotype and color to the requirements of item 2, 3. [logotype] - Use the text font in ‘san serif’. - Used as a combination of uppercase letters - Please make the colors of 'PHYTO' and 'WAY' differently so that PHYTO and WAY can be read separately, or make them by adding an emphasis point element. - Use letter font with good visibility, solid and strong points - Use not childish and not too light font. [color] - The colors are based on green and navy(or blue), or you can suggest additional point colors. - We don't want to use a weak pastel color, and we hope to use a color combination with good clarity and strong contrast like mentioned above.
- CI would like to see an image that improved the completeness of this symbol. Please review this direction as well.
- CReceive and share interesting designs. I changed the direction the person was running in and it felt a lot better. Please actively consider this direction.
- CAnd I wish the letter spacing should be this narrow. Of course, effects such as serifs are welcome.
- CSerif likes this image.
- CHow does this mood color look?
- CPhytoway is a long word. There are many people who do not know how to read, so we have to cut off the 'phyto' and the 'way'. I thought of using different colors for 'Phyto' and 'Way'. However, if there is a direction to unify the color to blue and solve this problem, I agree.
- CThe color of this logo is the default color.
Open design concept stage had ended with 277 submissions from 47 designers. Go to DESIGNS tab to view all submissions.