PURP SMOKE

Jonathan Araujo

visited this project

3 years ago

As one of miami’s most interesting individuals, Carlos Portobanco, better known as “PURPLE” / @purplemiami has become an international household name for today’s generation. Throughout his 20+ year career in the nightlife and hospitality industry, purp has risen the ranks to become one of miami’s most magnetic characters, establishing himself as the ‘go-to’ guy for celebrities and socialites. With big plans ahead, Purp has now set his sights on disrupting the untapped hookah/shisha industry with his very own one-of-a-kind hookah lifestyle brand. The PURP SMOKE brand aims to disrupt the hookah-shisha industry with state of the art hookah technology and a younger, more refreshed ‘hip’ approach/twist to the traditional hookah. Similar to how red bull branded themselves as a ‘lifestyle brand’ rather than an energy drink, PURP SMOKE will merge/parallel the hookah-shisha industry with music, entertainment, fashion and the arts. As hookahs gain more popularity in nightlife and restaurant venues, PURP SMOKE will lead the way as the new ‘must have’ hookah and establish itself as the highly coveted industry standard for hookah smoke.

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