Company Name:  Safer Happier
Description:  We are extending our business and our branding to include the Safer Happier (including Safer Happier Families.com, Safer Happier Workplaces.com) to our current business. Our current logo includes Your Best You:  A Better YOU.  A Better WORLD.  A Better LIFE.  See attached. 
We want to add a new product, Safer Happier,  to focus on how organisations and families can be educated about and put into place practical strategies to safer (physical and psychological) -  be more effective, to maintain employee retention, to improve individual and organisational well being, to create a constructive culture, to engage the workforce, for personal and professional development,and then to increase parent’s emotional intelligence and to be Safer, Happier.   Safer, Happier provides hope and  tools to achieve this – a membership site, weekly newsletters and access to resources/online videos/workshops/public speaking events and one on one coaching. 

We believe that organisations and parents need all the support, education and encouragement they can in a fun, guilt free environment so they can continue their most amazing work as executives, business owners, managers, parents and carers.

Industry: Education/Well Being/Constructive Culture in Workplace and Family

Three things to communication through logo:  1. Physical and psychological safety 2. Great place to live, great place to work  3.  Well being focus. Its been a very tough and complicated two years so looking for a clear, clean, uncomplicated logo / brand that easily communicates a sense of calm, hope and relief for business owners and families.. we offer a way forward to a very desirable future.

Target audience :  Private and public sector organisations; SME’s, entrepreneurs, families

Colours: Blue and green - a reflection on the colours of the Your Best You Logg... sunny, fun, happy, hopefully bold colour/s (not negative dreary colours). 

Font/s:  Clean Crisp easy to read

Mandatory: Useable on white or dark background. So reversible and useable in black & white option if needed.