Molecule's initial industry of focus is energy. Think of solar and battery storage for homes and business.. We target and serve manufacturers of this equipment ("things") The energy industry has built powerful machines ("things"), but has not innovated from a software perspective in decades. 

For example, all these batteries going into peoples homes today, need to be controlled to benefit the homeowner as well as the utility grid. The best platform to build the software applications needed to do that is Molecule. Because molecule speaks all the languages that machines speak and knows how to support machines so they run efficiently and in coordination with each other. We like to say that the Molecule OS is the platform that will finally deliver the invisible magic of software to the energy industry.

The attached file includes the current logo and plays off of its scientific definition - a molecule is the smallest fundamental unit of a chemical compound. The idea is that in order for atoms to be useful, they need to connect. Once they connect you get a molecule. Once you connect many molecules, you get "things".. like water (H2O is molecule for water). So, Molecule's job is to connect "things" / "machines" that alone have little value, but when connected and orchestrated, have tremendous value.