The Ranch

Logo Name：

The Ranch

Company Intro：

This logo is for a brand new, high end, luxury neighborhood/housing development on 2.5+ acre lots in Minnesota located about 20 minutes south of Minneapolis/St. Paul. There will be over 100 homesites when it's complete. It will be one of the most luxurious neighborhoods in the south metro. Each home package will start around $1.2M and go up from there. The land developer is the original land owner who farmed the land for many, many years so it needs a "nod" to rustic but also must be refined for the luxury market. We're in Minnesota, not Texas...so rustic-ness doesn't translate the same here even though the land developer loves it. The target audience is people / families / couples who are executives, business owners, and rich people in general. :-) They will vary from younger established families to semi (or fully) retired couples.

Instructions：

The first logo ("The Ranch of Credit River Current Logo") is what they're currently using...and what the land developer really likes and helped to design. "The Ranch of Credit River Inspiration Logo" is what inspired them from the start. We are getting pushback from the builders because the logo is too cheesy, rustic and cheap looking. But it may have some features that could be repurposed. The rest of the logos attached are ones that I thought looked nice and are more the direction we're looking. The developer like the horns, but they need to be a specific type of horn if you go that route (like the first logo). I think it's a longhorn steer? I think the font needs to be more modern. It needs to be able to translate to signage and an entrance monument if possible. Oh, the developer LOVES the color orange, so if that could be incorporated it would make him happy. :-) I can't wait to see what you come up with!!

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