Exposed Racks

Logo Name：

Exposed Racks

Company Intro：

The brand name is "Exposed Racks", but we also use "EXR" and "Exposed Jeep", Going forward we will put a lot of focus on EXR alone and, very importantly, we want to be able to use the "X" independently such that customers will recognize it is the same brand. In other words it has to be a bad-ass, awesome X that can both stand on its own and also be integrated in EXR and Exposed Racks.

Instructions：

We need to redo the "X" in our logo such that it does not include ONE line intersected with TWO opposite lines. You can see examples of both "Exposed Racks" and "EXR" on our website. smsparts.com and also attached below. I am sending this out to 5-10 people on fiverr to get concepts and ideas. At this time we only need one flat file with the design. Eventually we will have someone internally or externally create 50 to 100 versions of the logo so marketing can use in various formats. To whichever design we pick we will be happy to have the artist send a quote for the larger project. Attached below are some various examples currently used. Feel free to send back one file with one or multiple samples, but be sure to include "EXR" design as this will be the main logo used going forward. Constraints: 1) cannot have one line intersected by two lines 2) must use the existing font and letters in the other letters such as E and R in the EXR logo. 3) best if it does not break the upper and lower planes as the logo is used in a tight vertical space on the product (so a larger X for example would then make the entire logo look very small on the product). - this is open to interpretation though ... so if you have something great, please present it! 4) we make crossbars for vehicles, so the idea of multiple 'bars' then 'crossing' through the X is symbolic of the product it represents. However, this is not an absolute rule and it must also not offend #1 above. :-) 5) the brand itself represents people who LOVE to get out and be active. this includes many sports, etc. but we also cross over into automotive and fun, lifestyle vehicles, such as Jeeps. Anything that intuitively represents this will be really cool!

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Reference Samples：