Light colors, Airy feeling. 
So far all the colors are very bland. 
This is a male owned business so it may be interesting to see some masculine designes but we imagine most of our buyers will be female so cute and feminine. 

Having a cross somewhere in the logo would be cool.

Gratitude Definition. 
Gratitude, thankfulness, or gratefulness, from the Latin word gratus "pleasing, thankful", is a feeling of appreciation felt by and/or similar positive response shown by the recipient of kindness, gifts, help, favors, or other types of generosity, towards the giver of such gifts.

The Gratitude Shop, GratitudeShop