Financial Empathy

Logo Name：

Financial Empathy

Company Intro：

We are a blog website dedicated to personal finance education and entertainment by meeting people where they are on their financial journey so they feel empowered to take control of their financial future. We're a general personal finance blog covering as many topics as possible (housing, investing, debt, etc.).

Instructions：

We'd like the logo to catch someone's attention then help them feel calm so they feel supported and inspired. We're hoping this'll encourage financial curiosity. Essentially we're going for a homey, familiar, and inviting feel instead of sterile, corporate, or cold since we're dedicated to helping/guiding people and showing them how to be empathic with themselves so they can build their financial future and, ultimately, their freedom ("building freedom" will be highly emphasized throughout our website). Our original design (please see attached) included two colors and we like the simplicity. If you use this reference, we'd like a complete redesign with some iteration of the hands and depiction of money (creative dollar sign, paper money, etc.) and integration of a heart or tree or sun or another symbol that says "empathy" to you. Feel free to decide the color combinations. We'll be using the logo for all our social media platforms and website so a minimalist design is highly desired and, because of this, our website name isn't required in the winning design as we can add it to the header if needed.

Preview

Reference Samples：