We are thinking of having a very bright yellow back ground color. Like a Warning yellow color in order to bee seen. 
The text need to be dark grey or black and needs to be seen good from far away. 
I am also thinking that we could need the logo in B/W to use in some areas, such as letter heads, prints on clothes or decals to put on rental cars and machines etc. 
Since we are in the recycle busines we are very keen on showing that we care about the environment. We will need to ad this feel as well. The recycle icon (the arrows) should be used in some way. 


WB Recycling Sverige AB (We will use the brand name Waste Recycling)