Small Business Guide to Autoresponder Email Marketing

Most of 48hourslogo customers are small business owners and entrepreneurs, and that means they have plenty of items on their weekly to-do list, including  email marketing. In this article, we will talk about autoresponder email sequence, and share some useful tools, tips to automate your email marketing efforts.

  1. What is autoresponder email sequence

    Autoresponder email sequence is a series of pre-written emails sent out on a pre-defined schedule. Basically, you write a bunch of messages and then tell your email marketing software to send them out on specific days.
    The difference from conventional email marketing is automated approach and focus. While conventional emails are all about informing readers about your new events or product features, autoresponder emails tries to gradually lure your readers in by a series of narrative email messages.

  2. Why automated email sequence works

    Automated email sequence works because you can take a narrative approach to your email messages and offer more value to your readers. Story telling is one of most effective approach towards marketing. By telling a story and revealing a small piece of valuable information in each email, you are taking your readers on a journey and therefore help you gain valuable trust from your potential customers.
    Another reason autoresponder email sequence works is simply because of repetition. In the marketing world, there is this “rule of 7” – your reader needs to hear or see your marketing message at least 7 times before feeling comfortable handing you their money. However, there’s no magic to the number 7. The point is that if you keep your message in front of your reader, eventually when the timing’s right, they’ll buy whatever you’re selling.

  3. Tools for automated email marketing

    I haven’t tried all the tools for creating autoresponder email sequences, but I can certainly share couple of my favorites.

Drip

Lightweight email marketing tool designed from the ground up for sending autoresponders. Just like the way they put it – “Drip may just be the first email marketing tool to make autoresponders a first-class citizen. It’s grass-fed, organic software lovingly handcrafted in California.

But before you can send your automated emails, you’ll need a way to capture them first. This is where lead generation tools coming to play. There are plenty of tools to choose from in this space and I’ll recommend the one I find most useful.

Leadpages

LeadPages offers very powerful tools for making landing pages and capturing emails. I’m just using their standard $25 per month package which I find everything I need.

Final words

Consider the fact that email marketing typically turns every $1 spent into $44 in revenue, it is by far the most effective marketing channels. With this automated email marketing approach, you are armed to tap into this 4.9 billion email users worldwide and find your customers.

If you haven’t started your dream business, consider taking the first step by designing a logo for your business. All you have to do is take the first step and start somewhere. Just by starting today, you’ll be well on your way to where you want to be tomorrow.

 

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Published by

Chris

Chief Everything Officer at 48hourslogo