As a small business owner, you need a professional logo design to represent your brand. Launching an online logo design contest at 48hourslogo is an easy, fast and affordable way to a beautiful, custom designed logo. In this post, we will share a few tips to help maximizing your logo contest and help you get the best bang for your buck.
Appropriate contest prize
Yes, higher prize attract more designers, but not every incremental dollar weights the same. Our minimum contest prize is $99. If you have a relatively simple logo design, setting the minimum prize is fine and that will get you about 20 design options from a handful of new designers. If you have a little more budget, the next prize level I recommend is $159. For this prize, you can set your contest duration to 4 days (instead of 2), and allowing a longer time window for designers to upload their logo ideas. Also at this prize, you will get some more experienced designers to join your contest.
Finally, if you want maximum creativity from 48hourslogo designer team, a contest prize of $249 will probably do the job. Why? First of all because many contests will be prized at $200, and adding extra 50 bucks will attract a little extra attention. Also at this prize level, 95% of our designers will be interested to join if they are available. But don’t let this stop you. If you budget allows, setting a even higher prize will certainly get our designers excited and creative juice flowing.
Simple and easy to understand design brief
The keyword is “Simple”. Designers probably don’t need to know everything about your business to design a logo. For the about section, just 2 to 3 sentences explaining your target audience is enough. For the detailed requirements, try find some examples on the web and attach to your brief. If you don’t have anything specific in mind, selecting a few examples from our logo gallery will also be helpful.
Keep your designers motivated
Please remembers that while designers are competing in your contest, you are also competing with other contest holders for designer’s time and efforts. Holding a logo contest allow lots of designers to work on your design project, the trick is to keep them motivated and spend more time on your project than others. So encourage your designers even if their initial ideas are not what you are looking for and help guide them toward the logo you like. Keep your instruction simple and make them feel that you are an easy and pleasant client to deal with.
Avoid ending your contest on weekends
Starting your contest on Saturday and Sunday is actually a good idea because that means your contest will end on a weekday. Many of our designers like to join towards the end of a contest, so making sure your contest does not end on a weekend where many designers are taking the day off.
Featured upgrade and designer invites
On average, featured contests get about 30% more design entries. So for a $19 investment, this is really a no-brainier. Also, if you find a designer that you really like, you can invite him/her to join your contest. Each designer invite cost only $5, and we will send this $5 tip together with your message asking him/her to join your contest.
There you have it. When you keep these tips in mind when you launch your next logo contest, I’m sure you will have a pleasant and successful project. If you have any questions or comments, please contact us or leave us a reply and we will get back to your soon.