I have created a beautiful logo… Now what!
After creating your beautiful logo at 48hourslogo.com, it’s time to start making this design work for you! Your official logo speaks volumes in how customers recognize your business at first glance. Creating a brand awareness with this design helps your company to stay on the minds of potential customers needing your products/services. Knowing how to use your logo effectively can make a huge difference in creating the buzz about your brand in the respective industry along with being present within complementary industries.
Matching logo & website
In designing your website, your logo must have a strong appearance within the pages as well as within the overall color scheme. Something as simple as choosing the right colors in designing your website helps in customer retention. On every page click, the customer should be able to see your logo in a consistent format. In case your contact page is the first page that pulls up on a search engine, you would want customers to know that this is your company’s page by having the logo well visible on the page.
Social Media Profiles
Bringing your logo into the social media fold is imperative in your branding activities. These platforms are in place to guide customers to your website with every post. If they are not aware of your company branding, you take on the risk of not having the proper validation that customers are looking for. Placing your logo as the profile image sets the tone of the company validation. You also want to post your logo on your timeline frequently as a quick reminder to your followers and potential impressions of your brand.
With each marketing automation for emails or response to a customer inquiry, the presence of your logo helps in the branding of your company by placing this design on the minds of the individuals reading your emails. When utilizing your company email account, there are apps, such as WiseStamp, that can place your logo within the signature lines that will automatically go out with each initial communication and response. In your email marketing campaigns, utilize your logo to your best benefit. While reminding customers about your business activities, remind them of your brand presence with your logo.
Although traditional marketing seems be out shined by the World Wide Web, you still have those customers who desire something in hand to read about your business. Your logo should be placed with an upper corner or on the bottom of the page of your collateral piece to show off your brand. Company information is important as customers will know how to reach you but the logo is the necessary topping that will help them REMEMBER your brand if that collateral piece is misplaced or out of reach.
Partnering with another entrepreneur with a complimentary product or service will help in increasing brand awareness. For an example, if you are in the radio industry, you can partner with an online magazine. Making an agreement to have your logo placed on their website with a hyperlink to your business can help you gain referrals and more customer retention. This exchange of logos and links will build your industry network along with building your brand.
Putting your brand to work in the non-profit arena can keep your company competitive. Choosing a cause that is close to heart and sponsoring a non-profit event in exchange for our logo design on brochures, programs, and the event page, exposes your brand. Individuals tied to the non-profit will often remember your hard work and look to patronize your business when needed just by having your business logo present.
Your logo is a pictorial way to speak about your company
When you see a red and white bull’s eye design, you automatically know that it’s Target. THAT is that you want your logo to spark in your potential customers. In order to have that same effect with your logo design, you need to ensure that all of your branding activities uses your official logo in productive ways.