When talking about logo design we all know the public should be able to get the brand message in matter of seconds. Yet, having a logo with an extensive colour palette or relying too heavily on colour are very common mistakes.
Colour should be the last feature when making a logo, mainly because a logo has to look good in black and white as well as colour. That said, having the right hint is still important. And as general rule a logo design shouldn’t have more than 3 colours. Excessive use of colour can cause confusion. And a logo design can’t make a good impact with a large mix of shades and hues.
Continue reading Why Your Company Logo Shouldn’t Have More Than 3 Colours
Logo and SEOs are two basic aspects of any online businesses. We’ve been talking in other posts how logo contest can be very handy in the early stages of a small business. It’s affordable, fast and hassle free. But, we never talk about the down side of having a logo design online. In this post, I’m going to dispel the myths of designing super-fast logos. I’ll give you the tools you need to decide whether a logo contest is good for your business or not.
Continue reading Pros and Cons of a Logo Design Contest for Small Business
Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests,
“any organization can benefit by creating a brand that represents the company as distinctive, trusted, reliable, or whichever attributes are appropriate to that business”
Continue reading 5 Basics of Branding and How a Logo Design Contest Can Help
Sometimes we remember brands because of their logos. A logo design is an essential part of a brand identity. It seems like an easy task, but designing a logo is never easy. Most logos we see everyday are the result of a process. The Hubspot blog suggests,
Continue reading 5 steps to design a perfect Logo for your business
Choosing colour in logo design can be hard. The possibilities are endless, so how to know which palette is best for your brand. The Creative Blog tells:
“The human mind is highly responsive to visual stimuli and colour is one of the major defining factors in that response”.
Colours are an essential part of the design process, knowing the meaning behind makes a huge difference, as certain hues can elevate or plunge a brand.
Continue reading Colour in Logo Design: How to Choose the Right Colour for your Brand