Your business logo design is the visual representation of your brand identity. For some business owners, re-designing a logo can be terrifying. You will start questioning yourself,
What if it fails?
What if it’s not as effective as the old ones?
Just like starting a business, there is always a risk. Since a lot of people recognize brands because of their logos, a tiny mistake could hurt not just your business but the reputation it has been protecting for years.
But fear not because every problem has a solution. Even big and famous brands have successfully pulled off having a new logo despite the iconic designs they already have.
How are you going to do it? This article will help you understand when and how you will do a logo re-design that will improve your brand instead of ruining it.
When to Do a Logo Re-design
You may wonder why other brands refuse to do a logo re-design or if it is necessary. There are a lot of factors that cause the need for a logo re-design and here are the most common reasons why you need a new logo:
- Brand Evolution: Change your logo as your business grows and trends change.
- Modernization: Keep your logo current and suitable for digital use.
- Target Audience: Update your logo to connect with new customers or a new brand direction.
- Design Fixes: Make your logo clearer and easier to use in different sizes.
- Competitiveness: Stand out from competitors and refresh your brand image.
- Competitor Changes: Competitors have updated their logos, making yours look outdated.
- Negative Perception: Your logo has developed a negative association or no longer represents your brand values.
- New Products/Services: You’ve expanded your offerings, and your logo no longer represents everything you do.
If your aim is for your business to stay relevant in your industry and keep progressing, a logo re-design can do wonders.
How to Re-design a Logo
We all know that hiring a professional logo designer can be costly. 48hourslogo, however, offers a more affordable yet quick solution in case you are trying to catch a deadline as well.
If you run a logo contest, you won’t only have one option but a lot of logo design choices. 48hourslogo has a wide variety of skilled logo designers who are experts in different logo styles, be it a sensitive logo for a teen treatment center or a rustic a health or truck logo. You can use an similar image search tool to analyze current logo trends, compare competitor branding, and ensure your new logo stands out.
In 4 simple steps, for a minimum of $129, you can get a hold of your new logo in as fast as 48 hours.
Depending on the logo package you choose, you get an expected number of logo designs as you launch your competition.
Before launching your contest, you need to have a complete and detailed logo brief so the designers will know that you are trying to go for a logo re-design.
You can attach your current logo to guide the designers on how to improve and produce a better and more effective one.
You also have a choice whether you want to make your contest private and not visible to any search engines with an additional fee of $30.
When it comes to attracting more people to join your contest, an additional $20 is needed to make your logo contest stand out among the others.
What to Keep in Mind
When running a logo contest to get a new logo design, it is important to be very specific about what you want your logo to look like. Make sure that every element aligns with your brand identity to avoid hurting your business. Here are a few things to keep in mind,
- Brand Consistency: Ensure the new logo still aligns with your brand’s identity and values. values. Maintain a cohesive look across different platforms, including brochures, custom uniforms and workwear.
- Audience Reaction: Consider how your current customers will react to the change.
- Simplicity: Keep the design simple and easy to recognize.
- Scalability: Ensure the logo looks good in all sizes, from business cards to billboards.
- Versatility: Make sure the logo works well across different mediums, including digital and print.
- Color Palette: Use colors that align with your brand and are versatile for various uses.
- Typography: Choose fonts that are legible and reflect your brand’s tone.
- Timelessness: Aim for a design that won’t quickly go out of style.
- Feedback: Gather feedback from stakeholders and, if possible, from customers.
- Professional Design: Consider working with a professional designer or using a platform like 48hourslogo.com to get high-quality results.
The goal in re-designing a logo is to improve the business’ performance or align your new business statement to your new logo for consistency. Whether you go for a logo contest or a crowdsourced logo, always keep in mind the things that you need to consider before launching a new logo design.
48hourslogo is not just a platform to do a logo contest but it is a medium for you to get a perfectly aligned logo to represent your brand for the next years to come.