sheepyard is kind of worldplay. Its HIGHLY related to the surname of CEO which is related to the 'sheep'. Then HQ is in city known by its shipyard. And what game companies are doing is 'shipping game' which means delivering it to the market. 

For inspiration I would propose something crazy like rick and morty, final space cartoons. Just have fun.

Please be advised that branding isn't targeted to the players - our audience is professionals in the industry.

Great cooperation, very responsive and talented. Super patient and ready to help. Provided his own, honest opinion that helps me make decisions. 101% positive