- Logo Name：
- Taste No Evil
- Company Intro：
- Taste No Evil is a newly launching local confectionary business in the Los Angeles surround area. The business will focus on premium hand crafted chocolates. Our goal is to create a logo that will have broad appeal. Initially, products will be chocolate truffles, potentially with the tagline of “The Heavenly Truffle” but has not been decided and should not be included in the logo. Taste No Evil uses premium ingredients to provide a high quality product and experience beyond traditional store bought chocolates.
- Objective The primary objective is to create and characterize this new brand. Target audience We are looking primarily at suburban women, 45 , with household incomes over $100K per year. However, we have found that the brand and product has very broad appeal across age and gender demographics and also want to appeal to the ethnic diversity in the area, not just white suburban professionals and housewives. Psychographically the audience is affluent, white collar with kids, high home value and high education. Interests include wine, gourmet food, travel, real estate