Play Poconos is a golf-focused brand for the Pocono Mountains of Pennsylvania. We help golfers find great courses, plan golf trips, and join the fun. Our focus areas are:
Bachelor party golf trips
Stay-and-play packages (lodging plus golf)
Local golf events and tournaments
Course recommendations for locals and visitors
The brand will start with golf but may later expand into other Poconos activities. The logo should feel at home in golf without being so golf-specific that it couldn't grow beyond it. For example, golf elements could live in the icon while the "Play Poconos" wordmark stands on its own.
Target audience
Golfers of all skill levels, not only serious players
Locals in the Poconos area
Golfers from New Jersey and New York City looking for a drive-up golf getaway
Groups of friends planning bachelor parties and guys' trips, mostly men in their mid-20s to 40s