Company
Joy Spreader (joyspreader.org) is a movement and apparel brand that recognizes and celebrates people who spread kindness and positivity. Wearing a Joy Spreader shirt is both a personal reminder to shine and a way to publicly recognize others who are doing great things.
Audience
All ages — kids, parents, and grandparents alike wear our apparel. The logo needs to feel welcoming and legible to a 7-year-old and a 70-year-old, not skew too young/cartoonish or too corporate/serious.
Brand personality
Positive, warm, uplifting energy. Genuine rather than saccharine — this is about real acts of kindness, not empty positivity. Think: sunshine, light, warmth, community.
Critical requirement: apparel printing
This logo's primary use is screen-printed on t-shirts, hoodies, and other apparel. It must:
Stay crisp and readable at small chest-print size
Work as a two-color print, yellow and white (avoid fine gradients, thin hairlines, or intricate detail that will blur on fabric)
Read clearly from a distance
Style direction
Simple, iconic, and easy to recognize at a glance
A mark that could work as a standalone badge/emblem (with or without wordmark) — something that feels like a symbol of recognition, not just a company name
Open to iconography around light, sun, or spark imagery, but not required — happy to see interpretations beyond the literal
Open to either an icon + wordmark combo or a wordmark-only treatment — no preference, submit whichever serves the design best