Company
Joy Spreader (joyspreader.org) is a movement and apparel brand that recognizes and celebrates people who spread kindness and positivity. Wearing a Joy Spreader shirt is both a personal reminder to shine and a way to publicly recognize others who are doing great things.
Audience
All ages — kids, parents, and grandparents alike wear our apparel. The logo needs to feel welcoming and legible to a 7-year-old and a 70-year-old, not skew too young/cartoonish or too corporate/serious.
Brand personality
Positive, warm, uplifting energy. Genuine rather than saccharine — this is about real acts of kindness, not empty positivity. Think: sunshine, light, warmth, community.
Critical requirement: apparel printing
This logo's primary use is screen-printed on t-shirts, hoodies, and other apparel. It must:
Stay crisp and readable at small chest-print size
Work as a two-color print, yellow and white (avoid fine gradients, thin hairlines, or intricate detail that will blur on fabric)
Read clearly from a distance
Style direction
Simple, iconic, and easy to recognize at a glance
A mark that could work as a standalone badge/emblem (with or without wordmark) — something that feels like a symbol of recognition, not just a company name
Open to iconography around light, sun, or spark imagery, but not required — happy to see interpretations beyond the literal
Open to either an icon + wordmark combo or a wordmark-only treatment — no preference, submit whichever serves the design best
Company
Joy Spreader (joyspreader.org) is a movement and apparel brand that recognizes and celebrates people who spread kindness and positivity. Wearing a Joy Spreader shirt is both a personal reminder to shine and a way to publicly recognize others who are doing great things.
Audience
All ages — kids, parents, and grandparents alike wear our apparel. The logo needs to feel welcoming and legible to a 7-year-old and a 70-year-old, not skew too young/cartoonish or too corporate/serious.
Brand personality
Positive, warm, uplifting energy. Genuine rather than saccharine — this is about real acts of kindness, not empty positivity. Think: sunshine, light, warmth, community.
Critical requirement: apparel printing
This logo's primary use is screen-printed on t-shirts, hoodies, and other apparel. It must:
Stay crisp and readable at small chest-print size
Work as a two-color print, yellow and white (avoid fine gradients, thin hairlines, or intricate detail that will blur on fabric)
Read clearly from a distance
Style direction
Simple, iconic, and easy to recognize at a glance
A mark that could work as a standalone badge/emblem (with or without wordmark) — something that feels like a symbol of recognition, not just a company name
Open to iconography around light, sun, or spark imagery, but not required — happy to see interpretations beyond the literal
Open to either an icon + wordmark combo or a wordmark-only treatment — no preference, submit whichever serves the design best
Instructions：
UPDATED: We like this attachment the best as it represents the sun more. Please provide a few more variations similar to this one. Remove DO GREAT THINGS going forward as we only want to focus on Joy Spreader.
We also want to see JOY above SPREADER as we think the name will be too long like this. Not sure of the placement so please try some options.
What we need
An updated logo for Joy Spreader. It needs to work as a badge of recognition — something that feels good to wear, gift, and be given by someone else as a way of saying "I see you spreading joy."
What to avoid
Overly childish or "kiddie" styling
Overly corporate/sterile feel
Complex detail, gradients, or fine lines that won't survive screen printing
Clichéd stock imagery (generic sun bursts, smiley faces)
Colors: Yellow and white only — no black or navy.
Font: Archivo Black
Reference points
Our previous logo included the tagline "Do Great Things" — we are NOT keeping that tagline. Starting fresh. Company name to use: Joy Spreader
Preview
Joy Spreader - sample.png
Girly selected as finalist!3 days ago
Design Concepts Completed2 days ago
Open design concept stage had ended with 609 submissions from 98 designers. Go to DESIGNS tab to view all submissions.
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