Business Website Simplified is an educational platform that teaches small business owners how to build professional WordPress websites without the confusion.
The brand focuses on making website creation simple, approachable and easy to understand through tutorials, guides, videos and recommended tools. The audience is primarily non-technical small business owners who want to build or improve their own website without hiring an expensive web agency.
The overall feeling should be modern, trustworthy, professional, friendly and educational. The brand should inspire confidence while remaining approachable and uncomplicated.