CURA-KNOW (Island of Knowledge) is a European Researchers' Night and Researchers-at-Schools programme funded under the Marie Skłodowska-Curie Actions (HORIZON-MSCA-2025-CITIZENS-01) for 2026–2027. The project aims to bridge the gap between research and the broader Curaçao community, families, pupils, students, and teachers—by engaging participants to discover scientific inquiry through a fresh perspective.
Project Motto: "Discover your island through a new lens."
Core Brand Pillars:
• Community Engagement: Inclusive, accessible science for all demographics
• Island Identity: Rooted in Curaçao's unique culture, geography, and biodiversity
• Discovery & Perspective: Reimagining how communities interact with scientific knowledge
• Collaboration & Innovation: Bridging research institutions with everyday life
Target Audience: Families, school pupils, students (secondary–higher education), teachers, and community leaders in Curaçao. Design should appeal to diverse age groups and speak to local relevance while maintaining professional credibility with research stakeholders.
Related Campaign: The project uses a broader campaign concept, "Watch Your World Through the Lens of Science," emphasizing perspective shift and discovery. The logo should reinforce this visual metaphor of observation and insight.