ALPHA PERFORMANCE EDGE
A.P.E. — Kansas City Sports Performance
Brand Identity Document
Mission
To develop youth, high school, and college athletes in Kansas City through science-based training and mental performance coaching — building the confidence and mental toughness that gives every athlete their Alpha Performance Edge.
Core Values
1. Believe Before They Do
We see the athlete they're capable of becoming before they see it themselves. That belief is where every transformation begins.
2. Mental Toughness is Trained
Confidence isn't something you're born with — it's built deliberately, rep by rep, day by day. We make it a science.
3. Smart Training Wins
Data and proven methods drive everything we do. We remove guesswork and give athletes a system built for real, measurable results.
4. Own Your Process
We develop athletes who take full accountability for their growth — on the field, in the weight room, and between the ears.
5. The Gorilla Mentality
Powerful. Disciplined. Unshakeable. We train athletes to show up with the strength, focus, and dominance of the A.P.E.
Brand Promise
At Alpha Performance Edge, we don't just train athletes to perform better — we build the mental foundation and competitive edge that makes every level of competition feel within reach.
Tagline Options
"Train the Mind. Unleash the Athlete."
"Where Athletes Get Their Edge."
"Built Different. Built Alpha."
"Strength. Science. Edge."
Brand Story
Alpha Performance Edge was born from a simple belief: every athlete has more in them than they know. Founded in Kansas City by a Pittsburg State Gorilla, A.P.E. bridges the gap between physical training and mental performance — giving youth, high school, and college athletes the science-backed tools and unshakeable mindset to compete at their highest level.
The name says it all. Alpha. Performance. Edge. And the gorilla? That's the standard — powerful, disciplined, and built for greatness.
ALPHA PERFORMANCE EDGE | A.P.E. | Kansas City, MO
ALPHA PERFORMANCE EDGE
A.P.E. — Kansas City Sports Performance
Brand Identity Document
Mission
To develop youth, high school, and college athletes in Kansas City through science-based training and mental performance coaching — building the confidence and mental toughness that gives every athlete their Alpha Performance Edge.
Core Values
1. Believe Before They Do
We see the athlete they're capable of becoming before they see it themselves. That belief is where every transformation begins.
2. Mental Toughness is Trained
Confidence isn't something you're born with — it's built deliberately, rep by rep, day by day. We make it a science.
3. Smart Training Wins
Data and proven methods drive everything we do. We remove guesswork and give athletes a system built for real, measurable results.
4. Own Your Process
We develop athletes who take full accountability for their growth — on the field, in the weight room, and between the ears.
5. The Gorilla Mentality
Powerful. Disciplined. Unshakeable. We train athletes to show up with the strength, focus, and dominance of the A.P.E.
Brand Promise
At Alpha Performance Edge, we don't just train athletes to perform better — we build the mental foundation and competitive edge that makes every level of competition feel within reach.
Tagline Options
"Train the Mind. Unleash the Athlete."
"Where Athletes Get Their Edge."
"Built Different. Built Alpha."
"Strength. Science. Edge."
Brand Story
Alpha Performance Edge was born from a simple belief: every athlete has more in them than they know. Founded in Kansas City by a Pittsburg State Gorilla, A.P.E. bridges the gap between physical training and mental performance — giving youth, high school, and college athletes the science-backed tools and unshakeable mindset to compete at their highest level.
The name says it all. Alpha. Performance. Edge. And the gorilla? That's the standard — powerful, disciplined, and built for greatness.
ALPHA PERFORMANCE EDGE | A.P.E. | Kansas City, MO
Instructions：
I want to use the logo that has been created for A.P.E. but I want the P to match the P design in alpha. I like the color scheme and the gorilla. story behind the logo
I come from Pitt state University mascot is the gorillas
Alpha collective is my adult group fitness
I'm currently running a sports performance for athletes inside of Edge Performance
I'm using the Acronym APE for a play on words to combine the business names and my college mascot. the shield is a nice touch because it looks like a home plate. I'm Open to different designs as well but this is the best one that I have come up with. I want a logo the will go across all sports and be able to open up multiple locations across the midwest. I want to be able to use different parts of the logo for different apparel.
Example: sometimes I will just use the gorilla or just the A.P.E. letters I want to be able to use each part of the logo all together and separately.
Preview
Screenshot 2026-04-22 at 8.12.17 AM.png
Preview
Logo BW.jpg
Hadisk selected as finalist!6 days ago
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