Flat Fee Connect™ is a real estate service that allows homeowners to list their property on the Multiple Listing Service (MLS) for a flat fee, rather than paying a traditional percentage-based commission.
The company is designed for sellers who want:
Full market exposure
Greater control over the selling process
Significant savings on commissions
This is a system-driven service, not a traditional full-service brokerage. It emphasizes efficiency, structure, and modern processes. The ideal customer is:
A homeowner preparing to sell
Comfortable using technology
Organized and capable of handling parts of the process
Financially aware and motivated to save money
Not looking for “cheap”—looking for value and control
Demographics typically include:
Middle to upper-middle-income homeowners
Ages 35–65
Prior real estate experience is common
Flat Fee Connect™ is a real estate service that allows homeowners to list their property on the Multiple Listing Service (MLS) for a flat fee, rather than paying a traditional percentage-based commission.
The company is designed for sellers who want:
Full market exposure
Greater control over the selling process
Significant savings on commissions
This is a system-driven service, not a traditional full-service brokerage. It emphasizes efficiency, structure, and modern processes. The ideal customer is:
A homeowner preparing to sell
Comfortable using technology
Organized and capable of handling parts of the process
Financially aware and motivated to save money
Not looking for “cheap”—looking for value and control
Demographics typically include:
Middle to upper-middle-income homeowners
Ages 35–65
Prior real estate experience is common
Instructions：
Purpose
This memo outlines the design requirements and expectations for the Flat Fee Connect™ logo. The goal is to produce a clean, professional, and highly functional logo suitable for real estate marketing, including yard signs, digital platforms, and print materials.
Company Name (Exact Format)
Flat Fee Connect™
Do not combine words (no “FlatFeeConnect”)
Do not include “.com” in the logo
Tagline (Optional Version Required)
List Smart. Save Thousands.™
Please provide:
One version with tagline
One version without a tagline
Brand Positioning (Critical)
Flat Fee Connect™ is not a discount brand.
The logo should communicate:
Professionalism
Efficiency
Structure
Trust
Avoid any appearance of:
Cheapness
Flashiness
Cartoon-like or gimmicky design
Design Style Requirements
Required:
Clean, modern, minimal
Strong, readable typography
Balanced and structured layout
Avoid:
Script or decorative fonts
Overly complex or abstract designs
Cluttered visuals
Color Direction
Primary Colors:
Deep Blue or Charcoal
Accent Color (choose one):
Green (value/savings), or
Gold (premium tone)
Additional Requirement:
Must work effectively in black and white
Icon / Symbol (Optional but Preferred)
Include a subtle, simple symbol representing:
Connection (links, nodes, network), or
A minimal house shape
The icon should:
Be secondary to the name
Do not dominate the design
Remain clean and understated
Typography
Use a clean, sans-serif font
Ensure strong readability at a distance
Avoid thin or overly stylized fonts
Layout Requirements
Provide all of the following:
Horizontal layout (primary – for signage)
Stacked layout (for social media and print)
Icon-only version (abbreviated or symbolic mark)
Real Estate Application (Very Important)
The logo must:
Be readable from 30–40 feet (yard sign visibility)
Look credible alongside traditional real estate broker signage
Scale clearly for mobile and small-format use
File Deliverables (Required)
PNG (transparent background)
JPG
SVG or vector file (required)
Black version
White version
Full-color version
Definition of Success
The final logo should convey:
“A professional, modern real estate system that allows sellers to save money without sacrificing credibility.”
Design Restrictions (Do Not Submit)
Designs that resemble discount or coupon branding
Use of dollar signs or savings gimmicks
Overly complex or busy layouts
Trendy or short-lived design styles
Final Guidance
Keep the design simple, strong, and professional.
This logo will be used extensively on yard signs, in advertising, and in digital media, where clarity and readability are essential.
The design should visually compete with established real estate brands—not discount services.
jaize selected as finalist!6 days ago
7Creative selected as finalist!6 days ago
BrightARTS selected as finalist!6 days ago
Design Concepts Completed5 days ago
Open design concept stage had ended with 573 submissions from 106 designers. Go to DESIGNS tab to view all submissions.
BrightARTS
PRN123
Michael Luutu
ekitessar
jaize
logoesdesign
joseemman
Sami Ur Rab
mutafailan
subho88
Dk_designer
sheilavalencia
creatives8
AndreBWid
Hadisk
gokelu
Lordede
Paradiseg
cwrproject
Bambang Bang
eSherpa
Snapp
superbeam
Puput Kete
done
REDCROW✨
anchorbuzz
Poki✨
pixalrahul
DiDdzin
Girly
Fajar Ser
josephira✨
Anirban Maity
bluespix
Ariza Mauliza
cintoko
reworkwin
Susanti
MarkindDesign
jonggol
7Creative
rykos
Fiky Rinaldy
zonpipo1
luckyprasetyo
ronmartin
gumelar
goblin
creativemind01
puthreeone
DreamLogoDesign
asyqh
mikael✨
Bibek Nag✨
vuunex
Rainbow07
Bright Ritchil
YONK
MAXR
iffikhan
Asani Chie
Kanenas
Fauzan jam'an
FIAFAI
hoqi
AB212
clayjensen
superiors
scania
zwar
nessa
Osama Salem
Mr uink
careem
czars
USDOT
Neng Khusna
hasibhasan
Suparna
Octavino
Berkah Corel
Graphico Ali
qqdesigns
udinjamal
siti fajar
✨
Rahul Biswas
RLRL
IamSoya
M Fariid
Artomoro
reya_ngamuxz
Zeratu
hopee
RatuCempaka
R-art
andayani*
azic studio
dasam
DADA007
DuckOn
Diponegoro_
scolessi
kanal
cikiyunn