Jenni Fleur is a Los Angeles based apparel brand that specializes in a wide range of intimate wear. We are essentially a one stop shop for women because we offer everything from high fashion lace sets and embroidery to reliable everyday basics and shapewear. We aim to be the brand that is known for being a jack of all trades. We are fashionable and high quality but consistently affordable.
Our target audience is diverse and multicultural with a strong customer base in both the US and Mexico. These women want to look like they are wearing a premium boutique label without paying the massive designer markup. We serve customers who value a look that is both trendy for a night out and comfortable enough for daily use.
Jenni Fleur is a Los Angeles based apparel brand that specializes in a wide range of intimate wear. We are essentially a one stop shop for women because we offer everything from high fashion lace sets and embroidery to reliable everyday basics and shapewear. We aim to be the brand that is known for being a jack of all trades. We are fashionable and high quality but consistently affordable.
Our target audience is diverse and multicultural with a strong customer base in both the US and Mexico. These women want to look like they are wearing a premium boutique label without paying the massive designer markup. We serve customers who value a look that is both trendy for a night out and comfortable enough for daily use.
Instructions：
I am looking for a brand identity that feels modern and reliable. It needs to be very fashion forward. Because we offer such a variety of products, the logo needs to be versatile enough to look premium on a luxury item while still feeling approachable on a basic everyday staple.
The Icon: I would like to see a minimalist floral symbol or a very clean JF monogram. The design needs to be simple so it remains sharp and legible when it is embroidered on a small garment tag or printed on wholesale packaging.
The Vibe: The aesthetic should be Modern Boutique. I want it to look expensive with clean lines and balanced spacing. It should feel like a brand you would find in a high end shopping district.
The Homage: I want the new design to pay homage to our previous logo. We really like the fluid of our old branding and want to carry that energy into the new Jenni Fleur identity.
Typography: Historically we have used a handwritten signature style with a fluid and connected look. I am open to modern interpretations of that signature aesthetic. I am also interested in seeing elegant serif fonts for a fashion feel or clean bold sans-serifs that feel dependable. I am open to other options outside the scope of these recommendations.
Legibility: We have historically went gone with matted black and metallic silver. It has to be easy to read at very small sizes for labels and also stand out on large warehouse signage.
Preview
Jennifer logo black background.jpg
Doncella Ropaa month ago
Thank you for participating in our design contest. We are very excited to transition our brand to Jenni Fleur and find a look that represents our next chapter.
Michael Luutu selected as finalist!3 days ago
Design Concepts Completed20 hours ago
Open design concept stage had ended with 544 submissions from 92 designers. Go to DESIGNS tab to view all submissions.
Thank you for participating in our design contest. We are very excited to transition our brand to Jenni Fleur and find a look that represents our next chapter.
Michael Luutu
graphicstar
subrata
ruki
rykos✨
Queen D
Sami Ur Rab
sikas
CreativeKiller
PRN123
Fernanda S.✨
ekitessar
luckyprasetyo
subho88
REDCROW
Mr uink
Snapp✨
maya
joni✨
Ayamas✨
AndreBWid
gokelu
Lordede
Bambang Bang
Octavino
Paradiseg
Neng Khusna
done
GreenLamp
Fajar Ser
leduy87qn
jaize
zakdesign700
Shabbir
scania
gumelar✨
Poki
zwar
Gedibal✨
USDOT
jandu
Kanenas
FIAFAI
blessings
Msinur
ozenkgraphic
iffikhan
Berkah Corel
gwen
BrightARTS
Zeratu
DreamLogoDesign
IamSoya
westiqius
josephira
perf8symmetry
LogoQueen
Artomoro✨
Suvendu✨
Gilate
cikiyunn
ronmartin
czars
qqdesigns
Suparna
veter
nessa
RatuCempaka
Franky.
Osama Salem
Rainbow07
Lewi Anton Setiawan
qonaah
MarkindDesign
Ariza Mauliza
vuunex
creativemind01
almaula✨
Rahul Biswas✨
Bibek Nag
Vins
DuckOn
azizah
Asani Chie
Bright Ritchil
kozen
kanal
reworkwin
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