We are the New Plymouth (in New Zealand) airport shuttle. We take passengers to and from New Plymouth airport. Sometimes groups travel alone, but sometimes there might be three groups in one van.
Our target market are older people who can't drive, families going on holiday with big bags, business travellers who want to simplify travel, or individuals who want a quick ride into town.
We are based in provincial New Zealand. It is a community-focused business, has been around for a very long time, has lots of brand loyalty, and has a very good reputation. All the drivers are chatty, retired men who like helping the community.
We are the New Plymouth (in New Zealand) airport shuttle. We take passengers to and from New Plymouth airport. Sometimes groups travel alone, but sometimes there might be three groups in one van.
Our target market are older people who can't drive, families going on holiday with big bags, business travellers who want to simplify travel, or individuals who want a quick ride into town.
We are based in provincial New Zealand. It is a community-focused business, has been around for a very long time, has lots of brand loyalty, and has a very good reputation. All the drivers are chatty, retired men who like helping the community.
Instructions:
I recently bought the business, and it needs a refresh. The logo hasn't changed in 19 years.
You can see the current branding and logo here: https://www.npairportshuttle.co.nz
Also google Scott's Airport Shuttle New Plymouth
I want to keep the colour/name similar to maintain brand identity. But it needs an overhaul and modernisation. It needs to be brought into the 21st century and be modern.
I WANT THE SAME COLOURS ON THE LOGO, THE SAME BLUE AND RED
I want a logo that can go on all our marketing content, our website, and our staff uniforms. It will then all go on our vehicles, so it is essential that it fits well with the vans. The vans are the main form of marketing.
Reference Samples:
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