melo is a workwear / work clothing shop (Arbeitskleider-Shop) based in Chur, Switzerland. We sell durable work apparel such as jackets, hoodies, T-shirts, pants and crew/uniform-style clothing.
The brand should feel like a modern workwear retailer/brand—quality, durable, reliable—not like a corporate industrial supplier.
Target audience:
Tradespeople and crews (construction, workshop, logistics, service teams)
Small businesses that outfit employees (team/crew wear)
Workwear + streetwear crossover customers who want durable clothing that also looks good
People who value quality and longevity over cheap online options
Where the logo will be used:
Merch: T-shirts, hoodies, jackets (small chest + large back prints)
Embroidery (caps, beanies, patches)
Store signage (clean and readable)
Website + social media
Labels/hangtags/packaging
Stickers: we want to create cool sticker designs featuring working people (e.g., trades/crew vibes) combined with the melo logo/mark.