Pickering Designs

Logo Name：

Pickering Designs

Company Intro：

**SECTION 1: BRAND IDENTITY & TARGET AUDIENCE** **BRAND NAME:** Pickering Designs (The exclusive, high-end design house of Simon Pickering). **SCOPE OF WORK:** Pickering Designs is the home for my absolute highest tier of custom, luxury gaming products. We design and craft bespoke, heirloom-grade **Custom Pool Tables, Shuffleboards, Game Room Furniture, and Signature Accessories**. This brand stands above the main West Coast Billiards manufacturing line. **MISSION:** To craft and design custom, heirloom-grade gaming pieces that are functional works of art, setting the ultimate standard for luxury game room furnishing. **CORE VALUES:** **Precision, Bespoke Craftsmanship, Design Authority, and Timeless Luxury.** **TARGET AUDIENCE:** * **The Bespoke Homeowner:** Ultra-affluent consumers who hire top-tier interior designers or architects. They demand unique, one-of-a-kind furniture and pieces that signal status and unparalleled quality. * **The Authority Collector:** Patrons who appreciate the value of products designed by an expert in the field (Simon Pickering) and seek validation through a designer signature. **SECTION 2: DESIGN DIRECTIVE (NON-NEGOTIABLE)** **REQUIRED STYLE: MONOGRAM LOCKUP / CLASSIC DESIGNER EMBLEM** The final logo must be a clean, two-part composition. (Reference: Think high-end luxury brands like Chanel or Louis Vuitton for structure.) * **Part 1: The Monogram (Icon):** A unique, highly stylized, geometric, or interlocking icon using the initials **'PD'**. It must be balanced, symmetrical, and sophisticated. * **Part 2: The Wordmark:** The full name **'PICKERING DESIGNS'** placed directly underneath the monogram. Use a **CLEAN, ALL-CAPS SERIF FONT** (e.g., a modern, elegant serif) for the wordmark. **CRITICAL TECHNICAL REQUIREMENTS:** 1. **Engraving Ready:** The logo must have **BOLD and STURDY lines**. Do NOT use thin, delicate, or complex lines. The design must hold its form perfectly when reduced to a small size for **LASER ENGRAVING on wood**. 2. **Color:** Design in **MONOCHROME (Black and White)** only, as it will be etched/burned onto the final product. 3. **Deliverables:** The final winning design MUST include the **scalable VECTOR SOURCE FILE** (.SVG, .AI, or .EPS) and full commercial usage rights.

Instructions：

Gold, black with a creme background

Reference Samples：