Org Excel is a consulting and systems design firm that empowers organizations to achieve clarity, alignment, and excellence. Rooted in the Entrepreneurial Operating System (EOS) and enhanced through principles of Organizational Behavior Management (OBM) and Applied Behavior Analysis (ABA), Org Excel translates evidence-based practices into practical tools for real-world organizations.
Unlike traditional EOS, Org Excel’s approach is human-centered and research-informed, blending behavioral science with business strategy. The result is a framework that helps leaders and teams execute effectively, improve retention, and drive impact without unnecessary complexity.
Target Audience (Expanded)
Nonprofit leaders and executives who need structured growth systems but want them to feel values-aligned.
Behavioral health and ABA organizations (your specialty) that want to improve culture, retention, and operational excellence.
OBM-minded leaders who value data-driven accountability, measurable outcomes, and continuous performance improvement.
Mission-driven businesses scaling quickly, who want to blend structure and people-first leadership.
Academic/clinical leaders who resonate with evidence-based practice but need translation into organizational systems.
Key Brand Traits to Capture Visually
Evidence-based roots (OBM + ABA science)
Clarity & alignment (systems that make sense to busy leaders)
Trust & credibility (research-backed, proven frameworks)
Momentum & growth (forward progress, scaling, thriving)
Human-centered (compassionate, collaborative, approachable)