Demographics
Primary Decision Maker: Adult children, aged 40-70 years
Secondary Decision Maker: The senior family member (collaborative decision)
Household Income: $100,000+ annually (sweet spot: $100K-$200K+)
Geographic Location: Within 60-90 minutes drive of Montgomery, TX
Family Structure: Professional adults juggling career, their own families, and aging parents
Life Stage: Peak earning years, often with college-age children or young professionals
The Person Behind the Profile
Meet Sarah, 52, Marketing Director from The Woodlands. Her 78-year-old mother lives independently but had a recent fall. Sarah works full-time, has a college sophomore, and feels overwhelmed trying to coordinate her mother's increasing care needs while maintaining her career and family responsibilities.