This is a product logo for a Liquid Deicing product - the CM Stands for ChloriMelt 25% Liquid deicer so it will be competing in the liquid deicing market - this logo will be used on informational and promotional products to be displayed in one SiteOne stores across the the North East US - our target audience is landscapers and snow removal professionals. The product is ORANGE liquid. all final submissions must include all fonts and logo must be in full vector with layers