The Handlelife Project is a nonprofit and lifestyle movement built to empower underserved youth through training, leadership development, and life-changing experiences. Rooted in basketball but built for life, this project provides access to camps, mentorship, clinics, leagues, and long-term personal growth.
Our audience includes youth (ages 8–18), families, donors, community leaders, and brand supporters. This is also a growing platform for content, merchandise, and social impact — we’re building a brand with a future that includes gear, partnerships, and scalable giving.