Kansas Long-Term Care Ombudsman

Logo Name：

Kansas Long-Term Care Ombudsman

Company Intro：

I need a logo designed for my client. The Kansas Long-Term Care Ombudsman program is a state agency dedicated to bringing a voice to residents of adult care homes throughout the state of Kansas. Their work focuses on advocacy and being a trusted resource and powerful ally for older adults. The program’s mission is deeply human — supporting residents, amplifying their concerns, and ensuring their rights are respected. Here is the website for reference: https://www.ombudsman.ks.gov/

Instructions：

PROJECT TITLE: Kansas Long-Term Care Ombudsman Logo Design PROJECT OVERVIEW: The agency needs a new logo that reflects its role as a strong advocate and resource for long-term care residents in Kansas. The design should be professional, approachable, supportive, and trustworthy, with elements that quickly communicate its connection to the state of Kansas and to long-term care advocacy. The logo must be readable and clear, especially for older adults who may have visual impairments. DESIGN REQUIREMENTS: Brand Alignment: - The logo should convey advocacy, support, and trust. - It must be clean, professional, and easy to read, avoiding fonts or elements that are overly decorative or hard to decipher. - The overall feeling should be one of a powerful ally and dependable resource. Colors: Use the agency’s established primary color palette: - Black: #000000 - Blue: #3533cd - Yellow: #fec200 Fonts: Feel free to choose fonts that compliment the logo, but keep the following in mind when choosing them. - The font must be clean, simple, and highly legible, especially at smaller sizes. - Avoid cursive, overly decorative, or complex typefaces that could be difficult for older adults to read. - Sans-serif fonts are generally preferred, or subtle serif fonts with excellent readability. - The typography should reinforce the feelings of trust, support, and professionalism. Text Elements: - The primary focal text should be on the word “Ombudsman.” Graphical Elements: - They are open to incorporating a sunflower as the “O” in Ombudsman, as one idea. - They are also open to including the outline of the state of Kansas, to immediately show geographic focus. - Other ideas that reinforce advocacy, support, or older adult care are welcome, as long as they are tasteful and do not lean into overused or cliché imagery. Please Avoid: - Fonts that are overly ornate or difficult to read, especially at small sizes. - Designs that feel juvenile, cartoonish, or use excessive script/cursive styles. Style Keywords: - Professional - Approachable - Supportive - Trustworthy - Clear & Readable File Formats: The final logo should be provided in the following formats: - .AI (Adobe Illustrator) – two versions: (1) Version with font files rasterized/as paths; and (2) Version with the fonts not rasterized - .PNG (Transparent background) - .JPG (High resolution) Color Variations: We need full color, black, and white versions of the final logo. SUBMISSION GUIDELINES: Please ensure that you read and understand the brief before submitting your designs. Any submissions that do not adhere to the brief will not be considered. If you have any questions or need further clarification, feel free to reach out. We are excited to see your creative ideas and look forward to choosing a design that best represents the Kansas Long-Term Care Ombudsman. Thank you, and good luck!

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