Logo Concept Brief:
‘Reveal Brentwood’ is a high-end lifestyle magazine, website and app that highlights the best of Brentwood, Tennessee—covering local dining, shopping, events, people, and businesses. Our target audience is an affluent, family-oriented demographic that values quality, community, and discovery. For the logo, the focus should be on the word “Reveal”, with “Brentwood” included as a subtle secondary element. We’d like the logo to visually capture the idea of uncovering or discovering what’s best in Brentwood. To support this theme, we want to integrate a magnifying glass and a map icon into a single, sleek graphic—representing both exploration and location—paired harmoniously with the text. The final logo should feel modern, professional, and local, aligning with the magazine’s upscale yet approachable brand identity.