Combat-Minded Adults & Fitness-Driven Parents (Ages 25–45)
Why they’re the main audience:
They pay the bills (for themselves and their kids)
Many are seeking fitness with purpose (not just working out, but learning a skill)
They often want to train, grow, and potentially bring in their children later
They’re most likely to join quickly if the experience feels professional and empowering
They can evolve into instructors, loyal members, or bring community referrals
Profile Summary:
Men and women, ages 25–45
Some are former athletes, others are just looking to get back in shape
They’re drawn to real training (not cardio-kickboxing fluff)
They want confidence, strength, community, and results