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BRIEF
DESIGNS (135)
- Logo Name:
- R & R Diesels
- Company Intro:
- We are: A preowned Jeep and diesel / vintage pickup dealership located in Central Texas. Our business is a 6th generation Texan family of big truck & pickup mechanics so tradition is a theme. Building, fixing, and selling cool trucks, pickups, and Jeeps is our obsession. Target audience: 18 and up men who love to race, mud, and rag out trucks and jeeps.
- Instructions:
- We want a TEXAS-centric design that stands out well for a sticker or signage but also translates well for embroidery on t-shirts and hats. No pistons, gears, tire tracks, or skulls in the logo. Turbo is ok. Colors: Blue, chrome, grey, black, white Font ideas we like: 1. Classic Brush Script for the R & R (see R & R Enterprises, attached) 2. Vintage (Western / saloon) fonts are encouraged if you have a creative way to incorporate them. 3. Incorporate a turbo into the d in diesels (see attached) Obviously all these ideas won’t work in one design, but just some ideas we liked. The main thing we’re “married to” is the Texas theme. Rubric: 1. Texas-centric 2. Color scheme 3. Able to be used for embroidery (not overcrowded) 4. Font styles
Reference Samples:








Hey designers! Man, y’all are making this hard, there is some great work here. One note is that IF you use honeycomb, please use an “oval” honeycomb symbolic for Ford / Peterbilt. Screenshot attached. Also, we really don’t want any aqua blue in the logo.
Here are the Ford and Peterbilt emblems just for reference.
Open design concept stage had ended with 135 submissions from 28 designers. Go to DESIGNS tab to view all submissions.

























































