Business Description: Infinite Fit is a fitness coaching business that delivers nutrition, fitness, and mindset solutions to help people achieve their full potential.
Mission Statement: Infinite Fit mission is to empower every person to realize that their potential is infinite.
Target Audience: The brand appeals to the dreamer, that person who strives for more in life. It is the entrepreneur, the athlete, and everyone else trying to level up from their current situation.
Business Description: Infinite Fit is a fitness coaching business that delivers nutrition, fitness, and mindset solutions to help people achieve their full potential.
Mission Statement: Infinite Fit mission is to empower every person to realize that their potential is infinite.
Target Audience: The brand appeals to the dreamer, that person who strives for more in life. It is the entrepreneur, the athlete, and everyone else trying to level up from their current situation.
Instructions：
This is a modification to our existing logo for our clothing brand "Infinite Lifestyle". We would like to have the same logo with the word "Fit" or "Fitness" replacing the word "lifestyle"
The original logo is an infinity sign made with the letters "i" and "L" for "Infinite Lifestyle". We would like the "F" in the word "Fit" to have a similar style like the overall original logo.
Our vision is to have a modern clean logo that would look good on clothing apparel as well as social media graphics.
We would like to incorporate the infinity sign into the logo.
Ohio State color scheme:
SCARLET HEX: #CE0F3D
GRAY HEX: #B0B7BC
WHITE HEX: #FFFFFF
BLACK HEX: #000000
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Reference Samples：
cintya selected as finalist!5 months ago
ruki selected as finalist!5 months ago
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Jeremy Hamilton5 months ago
This is the top design as of right now. For the final submission I would like the following versions
1. Logo in word (as pictured)
2. Logo above word
3. Solo logo
Each version should have a black background version and white white background version.
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Jeremy Hamilton5 months ago
Combination of these two
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Jeremy Hamilton5 months ago
Would like to see what this logo looks like with the word fit instead of fitness
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Jeremy Hamilton5 months ago
Logo Concept 2
We received feedback from a professional designer and would like to see some additional concepts.
We would like the brand to be perceived as premium.
As the brand is a fitness brand we may want to incorporate a dumbbell into the logo. As well as an infinity sign.
We would like to try a new color palette to the below colors.
I have attached my personal brand logo. The designers feedback was to merge my personal brand concept with the Infinite Fit concept.
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Design Concepts Completed5 months ago
Open design concept stage had ended with 353 submissions from 68 designers. Go to DESIGNS tab to view all submissions.
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