IMKING

Logo Name：

IMKING

Company Intro：

IMKING is a lifestyle men clothing brand selling tees, athletic shorts, hoodies, sweats and hats. Audience age target is 25-45 who likes to wear every day casual but yet look stylish. IMKING is trademarked and also uses tagline Raw Talent. The brand was meant to attract athletes and artists. IMKING to us means being in control of your own space, creativity and becoming your own legend. It also represents self empowerment by feeling good about yourself when wearing the brand. Our logo is a monster we call Oscar. If you rotate him clockwise, you’ll see it is IMK all connected with eyes, ears and teeth added. We also cut him in half and use the “mask” as a logo too.

Instructions：

We have existing logos but want to refreshen the logo while creating a new design to use as a patch for the side of our new hat. We notice brands like New Era Caps, LA Dodgers and others are using big patches on the side of their Hats and we want to create something like that. The new logo doesn’t necessarily have to be a “patch” but it can also be a design we can use as an embroidery on our apparel or branding.

Reference Samples：