- Logo Name：
- Expedition Family Fun
- Company Intro：
- Upper middle income parents of kids aged 6 to 18 who are looking to start epic, adventurous vacations. Some activities include: hiking national parks, rafting, skiing, kayaking and ecotourism. Most will NOT be camping in a tent or trailer (walking sticks, stars and maybe even campfires are fine, but probably no tents or heavy backpacks in the design).
- Some thoughts include: 1) Silhouettes of three girls hiking or observing an epic scene (maybe with their father or both parents). Some adventure elements like excitement, discovery, achievement, exotic symbols or related emotion should be included. 2) The logo should have some fun elements, either in the colors or the figures/shapes or the body language of any featured figures 3) The logo should feel at least somewhat tasteful (e.g. I like the idea of silhouettes in the Glamping Adventures logo but the art looks a bit tacky) 4) The logo could feature kids achieving a summit or feeling powerful 5) Some of the target market may be (initially) afraid of predators, so featuring a large bear in the logo is probably not a good idea 6) Rafting, skiiing and kayaking are probably too specific to be featured in the logo. Hiking is the only activity (if any) that is so common that it could be featured.