Gift of Life Family House Day of Giving

Logo Name：

Gift of Life Family House Day of Giving

Company Intro：

Gift of Life Family House serves as a “home away from home” for transplant patients and their families by providing temporary, affordable lodging, and supportive services to those who travel to Philadelphia, Pennsylvania for transplant-related care. This logo is to be used for our Day of Giving, which will use branded social media and website advertisements to feature family stories of past guests in hopes of inspiring individuals to give and also to raise awareness about our mission, and about signing up to be an organ donor. The logo will be used for all of the digital advertising and promotional aspects, but the campaign will also feature a radio component as well. Our target audience are primarily those living in Pennsylvania, New Jersey, and Delaware with interest in non-profits and charities and who will resonate with stories from families affected by organ transplantation. Our goal is to raise awareness and reach people that are not already familiar with our organization and garner new supporters and volunteers.

Instructions：

We are looking for a logo treatment for our Day of Giving that must incorporate our original logo into design in either the vertical or horizontal format and not disfigure the original logo. Please only use these three colors: #7AC143 (green), #15569D (blue) and #019383 (greenish/blue). We'd like the logo treatment to say "Day of Giving" in addition to Gift of Life Family House that is already on the existing logo, and can also include the date of the day which is 12/15/21. We are looking for something simple yet eye-catching that doesn't stray too far away from our branding. Feel free to incorporate our swoosh graphic that we attached, we also like utilizing creative negative space. If you could also use fonts that are similar to our logo fonts which are Berling for "Gift of Life" and Italia for "Family House". You can also use a font similar to Syntax as an accent.

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