Finley

visited this project
a year ago
Business will make vintage styled canvas outdoor gear (backpacks, haversacks, pouches, rucksacks, etc. as well as eventually a variety of traditional styled camping equipment such as knives, mess kits, axes, etc.). Target audience is the Bushcraft sector, as well as those interested in minimalist and traditionally styled outdoor equipment.
$199
STANDARD
120
ENTRIES
Open
Revisions
Winner
4
Complete
  • Design Briefa year ago
    Logo Name
    Finley
    Company Intro
    Business will make vintage styled canvas outdoor gear (backpacks, haversacks, pouches, rucksacks, etc. as well as eventually a variety of traditional styled camping equipment such as knives, mess kits, axes, etc.). Target audience is the Bushcraft sector, as well as those interested in minimalist and traditionally styled outdoor equipment.
    Instructions
    I envision a brand identity that feels like a cross between the Wheeler, Rawson and Co. catalog from Red Dead Redemption, and vintage boy scout/national forest/smoky bear/forest service vibe. Most of my products will feature earth-colored tan and green canvas, leather, and antiqued brass hardware, but always a traditional "Grandfathers camping gear" sort of feeling. Attached are a couple images that have the right sort of feeling.
    c3c53c2711a37ccb2fed0e2315c6a0c5.jpg
    il_340x270.2127540495_pin0.jpg
    il_1588xN.1657570533_1607.jpg
    il_1588xN.1948724362_1rni.jpg
    s-l300.jpg
    unnamed1-horzyosemite-1-1024x748.jpg
    vintage-60s-boy-scouts-america-bsa_1_3b44835355f72e712dd9cd65acbf10ed.jpg
    wheelerrawson1.jpg
    wheelerrawson2.jpg

    Reference Samples

  • Design Concepts Completeda year ago
  • S
    Shawn Finleya year ago
    Simpler is better--I need to be able to stamp this logo into leather or in ink on canvas, or embroider on merchandise and patches, and it has to look appropriate on a backpack that looks like it was made in 1925.
  • S
    Shawn Finleya year ago
    Can also add "Outdoor Equipment" or "Outdoor Goods" after "Finley", as well as "Hand Crafted" and "Bend Oregon" to the logo so long as those words can be omitted as needed on merchandise/tooling stamps/etc.
  • S
    Shawn Finleya year ago
    Lumber Jack Pacific Northwest vibes. Mountains or Trees could be used if they're minimalist looking.
  • S
    Shawn Finleya year ago
    I played with a simple Bobbin graphic, thought it could be cool to integrate somehow --pic is of an industrial sewing bobbin, image is a sort of simplified version...could even be used just the small inner circle with notch, no outer circle--if that makes sense...
    IMG_8936.jpg
    IMG_8935.jpg
  • S
    Shawn Finleya year ago
    Somewhat Western/lumberjack style.
  • Alfatih05 selected as finalist!a year ago
  • mikha01 selected as finalist!a year ago
  • Design #140 by mikha01 is declared WINNER!a year ago
  • Client purchase design #132 from Alfatih05a year ago