Custom fonts are becoming a hallmark of every strong brand, so they are considered an indispensable part of the visual identity design process. In this article, we deal with the issue of custom fonts, their usefulness, their value for the […]
Logo & Branding for Bootstrapped Businesses – Our Guide
In marketing, a lot goes into your branding efforts. From blogging to video reviews, there are dozens of creative ways to get your business to stand out. Branding is what allows your business to develop a voice, identity, and value, […]
What is Your “Why?” Find The Purpose of Your Brand
If you think the purpose of your brand needs no explanation, think again. We tend to concentrate on our company’s needs and see the product or service we are selling as a top priority. So, before you start to look […]
5 Basics of Branding and How a Logo Design Contest Can Help
Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests, “any organization […]