Branding is the idea consumers have about a company. A brand must differentiate from the competition adopting a style that is unique. This style: logo, website, brochures, and online/offline ads is recognizable by consumers. The Design Council suggests,
“any organization can benefit by creating a brand that represents the company as distinctive, trusted, reliable, or whichever attributes are appropriate to that business”
Continue reading 5 Basics of Branding and How a Logo Design Contest Can Help