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Logo Tips

Understanding logo design file formats

Logo design files come in a variety of formats – from JPEG, which you see almost every day, to CDR (CorelDraw), which you may not have seen in a while, if ever before. Here’s an overview of common logo file format types, and what you need to know about them to manage your logo design files.

Categories
Logo Tips

The Psychology of Color in Logo Design

Color influences our decision-making. In marketing and advertising, color is used to shape an impression. Color in logos and other marketing materials affect emotions and perceptions, and for this reason, color is an essential component of designing a logo.
 

 

Categories
Logo Tips

Top 10 Famous Fonts for Logo Design

Typeface, or font, is a basic element of logo design. There are hundreds of fonts in contemporary use, and new designs are introduced every year. The classics are still the bestsellers – no surprise, considering some have withstood a centuries-long test of time.