MXVE is a fitness and lifestyle apparel brand with a heavy urban/street influence. We manufacture performance apparel and accessories for people into the current growing trend of fitness who also want edgy, fashion-forward clothing that can be worn outside of the gym.
MXVE’s longer term goal is to take a broader sports brand approach to various fitness niches, specifically CrossFit, yoga, weightlfting, and MMA. In the shorter term, we will be approaching CrossFit as a market first, then expanding into the others.
We are targeting minorities in the fitness community who don’t feel attached to the “pro-America”/military feel that many brands, such as Rogue, exude.
Age: early 20s to mid 30s. Income level: middle.
Tastes: forward looking trend setters with a feel for urban/street wear.
Lifestyle: fitness is a core part of their identity and they want to be recognized as part of that subculture, but without being too specific (CF being seen as too insular).
MXVE is a fitness and lifestyle apparel brand with a heavy urban/street influence. We manufacture performance apparel and accessories for people into the current growing trend of fitness who also want edgy, fashion-forward clothing that can be worn outside of the gym.
MXVE’s longer term goal is to take a broader sports brand approach to various fitness niches, specifically CrossFit, yoga, weightlfting, and MMA. In the shorter term, we will be approaching CrossFit as a market first, then expanding into the others.
We are targeting minorities in the fitness community who don’t feel attached to the “pro-America”/military feel that many brands, such as Rogue, exude.
Age: early 20s to mid 30s. Income level: middle.
Tastes: forward looking trend setters with a feel for urban/street wear.
Lifestyle: fitness is a core part of their identity and they want to be recognized as part of that subculture, but without being too specific (CF being seen as too insular).
Instructions：
We want a logo that is minimal yet bold and that will look clean on apparel and accessories. Possibly with stylization to the X.
We will be using XV as our mark, not the X as a standalone, but we do want to have the option to use the X as a standalone in the future
Preview
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Preview
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Preview
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fornarel is selected as the contest finalist!9 years ago
one™ is selected as the contest finalist!9 years ago
Design Concepts Completed9 years ago
Open design concept stage had ended with 1 submissions from 1 designers. Go to DESIGNS tab to view all submissions.
onetm
