Button Cheer
We are a mother/daughter business and we sell custom pin-back buttons. Our target market are parents of sports teams - both High School and College. We customize buttons with the athletes picture, name, jersey # and then add the parent's name, or the family or friend's name. Our goal is also to blog about encouraging behavior for parents to exhibit for their athletic children. It identities the parent as a fan of the team and the player. Buttons build community! We also have built into our cost model a contribution to organizations that lift women and children out of poverty.- $129
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