Style (do not need to take the words “Flying Chalks” literally): 
-	Simple (not too many details); Minimalistic 
-	Iconic 
-	Abstract	 
 
Imagery: 
-	Exploration; Travelling; Flying 
-	Fun; Time of my life 
 
Colours: 
-	3 primary colours (black and white, last colour up to designer’s discretion) + max 2 secondary colours 
-	Present logo on a white background 
 
Alignment: 
-	The words ‘Flying Chalks’ must be included in design. 
-	The abovementioned words must be on the right of the logo. 
-	The logo must be distinctively separated from the abovementioned words.