SHOFUR is changing it&#39;s logo and rebranding.&lt;br /&gt;&lt;br /&gt;We&#39;re a bus company but want to have the feel of a tech startup.&lt;br /&gt;&lt;br /&gt;We&#39;re looking for an icon as the primary logo.  I would prefer an S with a highway divide or road in it, or an icon of a bus.  If you go with an icon of a bus (motor coach) please make it simple and not a school bus.&lt;br /&gt;&lt;br /&gt;zipcar is a concept I like.  &lt;br /&gt;&lt;br /&gt; Below the word SHOFUR have our slogan: BUS RESERVATIONS MADE SIMPLE.