Freedom to explore what you think works here. I like simple, neat, uncluttered, font so not too blocky, bold or bubbly.<br />
I like white backgrounds I have realised from looking at designers’ work.<br />
I work with road bicycles, so cleaner, more minimal, lines are better than more rugged, ‘off-road’, designs which would more suit mountain bikes or motorbikes.<br />
Colours: I like natural sky blue. Black is useful too as the logo will be used in black and white in some places. I like the idea of celeste too which Bianchi bikes have used for a long time but I don’t know if they go together, so if you don’t think it works don’t do it!<br />
To appeal to a middle-aged people (male or female) who ride their bike for health and the outdoors, to families but also pitching to more serious, racing riders. Thank you.

SpokeSixteen