MXVE
MXVE is a fitness and lifestyle apparel brand with a heavy urban/street influence. We manufacture performance apparel and accessories for people into the current growing trend of fitness who also want edgy, fashion-forward clothing that can be worn outside of the gym. MXVE’s longer term goal is to take a broader sports brand approach to various fitness niches, specifically CrossFit, yoga, weightlfting, and MMA. In the shorter term, we will be approaching CrossFit as a market first, then expanding into the others. We are targeting minorities in the fitness community who don’t feel attached to the “pro-America”/military feel that many brands, such as Rogue, exude. Age: early 20s to mid 30s. Income level: middle. Tastes: forward looking trend setters with a feel for urban/street wear. Lifestyle: fitness is a core part of their identity and they want to be recognized as part of that subculture, but without being too specific (CF being seen as too insular).- $159
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